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Country Style Cooking Restaurant Chain Reports Third Quarter 2010 Financial Results

Financial Outlook

The Company estimates that its revenue for the fourth quarter of 2010 will be between RMB203 million and RMB212 million, representing a year over year growth rate of approximately 43% to 49%.

This forecast reflects the Company’s current and preliminary view, which is subject to change.


The following definitions apply to these terms are used throughout this release:

Comparable Restaurants are defined as restaurants that were open throughout the periods under comparison.

Exchange Rate

This announcement contains translations of certain Renminbi amounts into US dollars at specified rates solely for the convenience of readers. Unless otherwise noted, all translations from Renminbi to US dollars were made at the noon buying rate of RMB6.6905 to USD1.00 on September 30, 2010 in the City of New York for cable transfers in Renminbi per US dollar as certified for customs purposes by the Federal Reserve Bank of New York.

Conference Call

The Company will host a conference call on Wednesday, November 17, 2010 at 8:00 AM U.S. Eastern Time to discuss third quarter results. Dial-in information for the earnings conference call is as follows:
US/International:         +1-617-614-3925
UK +44-207-365-8426
Hong Kong: +852-3002-1672
Passcode: 92561202

A live and archived webcast of the conference call will be available at

About Country Style Cooking Restaurant Chain Co., Ltd.

Country Style Cooking Restaurant Chain Co., Ltd (NYSE: CCSC) (“Country Style Cooking”) is a fast-growing quick service restaurant chain in China, offering delicious, everyday Chinese food to customers who desire fast and affordable quality meals. Country Style Cooking directly operates all of its restaurants and is the largest quick service restaurant chain in Chongqing municipality, home to Sichuan cuisine, one of the best-known Chinese regional cuisines. Additional information about Country Style Cooking can be found at

Non-GAAP Disclosure

To supplement the unaudited consolidated financial statements presented in accordance with United States Generally Accepted Accounting Principles (“GAAP”), the Company uses the following measures defined as non-GAAP measures by the SEC: Non-GAAP net income and Non-GAAP diluted earnings per ADS, each of which is adjusted from results based on GAAP to exclude share-based compensation expenses. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned “Supplementary Metrics—Reconciliations of GAAP to Non-GAAP Financial Measures” set forth at the end of this release.

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