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TheStreet Open House

Cobra IRadar™ System For Android™ To Launch In Early 2011

CHICAGO, Nov. 15, 2010 /PRNewswire/ -- Cobra Electronics Corporation (Nasdaq: COBR), the leading manufacturer of radar detection devices, today announced the expansion of its Cobra iRadar product line with the development of Cobra iRadar for Android. The Cobra iRadar for Android will debut at the upcoming International Consumer Electronics Show, January 6 – 9, 2011 in Las Vegas, NV in the Cobra booths #9845 and #4135.

(Logo:  http://photos.prnewswire.com/prnh/20090610/CG28991LOGO-b)

(Logo:  http://www.newscom.com/cgi-bin/prnh/20090610/CG28991LOGO-b)

The initial version of the Cobra iRadar system, which is compatible with iPhone® and iPod Touch® models, was launched last month and has been well received both nationally and globally. Recently, Cobra iRadar received three awards at the SEMA Show as well as being named a 2011 CES Innovations Award Honoree earlier this week.

"We are very excited to make the Cobra iRadar system available to Android users, who now represent over one-third of the smartphone market," said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. As Ms. Washlow pointed out, between the two operating systems Cobra iRadar will be accessible to a significant majority of U.S. smartphone users.

The iRadar system uses B luetooth ® wireless technology to connect the smartphone to the detector. The smartphone's display is then used to control the detector's settings and show alerts. As a result, the Cobra iRadar Detection System enables motorists to view, hear and log alerts for radar/laser guns as well as upcoming speed/red light cameras and other potential hazards.

The free Cobra iRadar App includes Cobra's exclusive AURA Camera and Driving Hazard Database, which enables drivers to receive alerts for speed and red light camera locations as well as other driving hazards.

Cobra iRadar for Android will have a manufacturer suggested retail price of $169.95 and be available at retailers nationwide and at www.cobra.com. The Cobra iRadar app, along with the AURA database, will be available for free from the Android Market. This new system will begin shipping the first quarter of 2011.

For more information on the Cobra iRadar Detection System, visit www.CobraiRadar.com.

A bout Cobra Electronics

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic or become a fan at www.facebook.com/CobraElectronics.

SOURCE Cobra Electronics Corporation

Copyright 2009 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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