Photo Release -- Blue Nile Announces First-Ever, Black Friday Holiday Exclusives

SEATTLE, Nov. 12, 2010 (GLOBE NEWSWIRE) -- Instead of fighting and jostling with the holiday crowds in freezing weather, Blue Nile invites families to stay home and spend time together during the long Thanksgiving weekend, while still getting the finest jewelry gifts at the best value. For the first time, Blue Nile, Inc. (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, will make three Holiday Exclusives -- special, limited quantities of select jewelry items available for 24 hours or while supplies last -- available on the day after Thanksgiving. Holiday Exclusives will be available for up to 46 percent off and every item will receive free FedEx shipping.

Blue Nile's Tuxedo Cultured Pearl Necklace will be available for only $100 on Black Friday, marked down from its regular price of $185. For those seeking a holiday splurge coupled with great savings, on Black Friday, Blue Nile's Oval Design Diamond Necklace, normally $29,000, will be available for only $18,850, a savings of 35%.

Photos accompanying this release are available at:

http://www.globenewswire.com/newsroom/prs/?pkgid=8316

http://www.globenewswire.com/newsroom/prs/?pkgid=8317

Post-Thanksgiving Holiday Exclusives

Three spectacular jewelry items at prices ranging from accessible to extraordinary will become available at the stroke of midnight (EST) on November 26. Holiday Exclusives are available for 24 hours or until they are sold out.

• Everlasting Hearts Necklace (in Sterling Silver), Regular $65; Holiday Exclusives Price, $35
• Tuxedo Freshwater Cultured Pearl Necklace, Regular, $185; Holiday Exclusives Price, $100
• Oval Design Diamond Necklace (15 carats), Regular, $29,000; Holiday Exclusives Price, $18,850

All Holiday Exclusives ordered on the day after Thanksgiving will ship free of charge via FedEx Priority Overnight or FedEx 2Day Shipping.