15 Black Friday Deals: Are Retailers Giving Sales Away?
(Black Friday deals article updated with new Borders promotions.)
NEW YORK (TheStreet) -- Retailers are going punch-for-punch this holiday season, trying to one-up each other with discounts ahead of the Black Friday rush.
But will these deep discounts, Black Friday ad "leaks" and offers of free-shipping really woo customers and boost the top line?
While the goal is to capture consumers' dollars before their holiday budget runs out, the question is, are these deals actually desensitizing shoppers?
On the one hand, retailers have spent the past year unintentionally "training" shoppers to hold out for the best deals. Now, they are expecting consumers to open their wallets earlier. But shoppers are savvy, and most realize these sales (and potentially some even bigger deals) will still be there the closer it gets to Christmas.The biggest problem is that there isn't enough newness out there (think Tickle Me Elmo and Nintendo Wii) to entice shoppers, so retailers need to find other ways to drum-up excitement, says Craig Johnson, president at Customer Growth Partners. And those items that are considered must-haves, like Apple's (AAPL) iPad, are being sold everywhere, reducing the normal level of frenzy that ensues post-Black Friday. Overall, holiday sales are expected to rise 2.3% to $447.1 billion, according to the National Retail Federation. For Black Friday, IBISWorld estimates sales will grow 1.9% from last year, to $11.68 billion. The weekend following Thanksgiving, is expected to generate $41.7 billion in sales, a 3.4% jump from Black Friday weekend in 2009. Here's a look at retailers that are currently offering pre-Black Friday sales and self-inflicting hype for the Black Friday weekend.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV