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EFuture Schedules 2010 Third Quarter Release On Monday, November 22, 2010

BEIJING, Nov. 12, 2010 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) ("eFuture" or the "Company"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it will release its financial results for the quarter ended September 30, 2010 after the U.S. market closes on Monday, November 22, 2010.

The earnings press release will be available on the investor relations page of eFuture's website at .

Following the earnings announcement, eFuture senior management will host a conference call on Tuesday, November 23, 2010 at 5:00 am (U.S. Pacific) / 8:00 am (U.S. Eastern) / 9:00 pm (Beijing) to discuss the Company's 2010 third quarter financial results and recent business activity. The conference call may be accessed by dialing:

United States Toll Free  +1 866 519 4004
United States Toll  +1 718 354 1231
United Kingdom Toll Free   0808 234 6646
Hong Kong Toll Free   800 930 346 
Hong Kong Toll  +852 2475 0994 
China Toll Free   800 819 0121 
International Dial-in  +65 6723 9381
Passcode  23796227 or eFuture

Please dial in 10 minutes before the call is scheduled to begin.

A replay of the conference call may be accessed by phone at the following numbers until Tuesday, November 30, 2010:

United States Toll Free   +1 866 214 5335
United Kingdom Toll Free    0800 731 7846
Hong Kong Toll Free    800 901 596
China North Toll Free   10800 714 0386
China South Toll Free   10800 140 0386
International Dial-in   +61 2 8235 5000
Passcode    23796227

Additionally, a live and archived webcast of the conference call will be available on the investor relations section of eFuture's website at .


eFuture Information Technology Inc. (Nasdaq:EFUT) is a leading provider of software and services in China's rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front-end supply chain (from factory to consumer) market, especially in the retail and fast moving consumer goods industries. For more information about eFuture, please visit .

CONTACT:  eFuture Information Technology Inc.
          Troe Wen, Company Secretary
          +86 (10) 5293 7699

          Taylor Rafferty
          Investor Relations (Hong Kong)
          Ruby Yim
            +852 3196 3712
          Investor Relations (US)
          Mahmoud Siddig
            +1 (212) 889 4350

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