NEW YORK (TheStreet) -- Activision Blizzard (ATVI) announced Thursday it had sold 5.6 million copies of its new Call of Duty: Black Ops title for $360 million on the first day of its release, setting a new video game record.
The game's precedessor, Call of Duty: Modern Warfare 2 previously held the record, selling 4.7 million copies last year on its first day of release.
Activision also expects Black Ops to surpass Modern Warfare 2's five-day global sales record of $550 million.The game could generate more than $818 million in sales over the holidays, according to Mike Hickey, an analyst at Janco Partners. Black Ops is a first-person shooter video game that takes place during the Cold War. Activision is set to release another big title, World of Warcraft: Cataclysm, on Dec. 7. Despite the news, shares of Activision dipped 0.30% to $11.78 in afternoon trading Thursday. --Written by Olivia Oran in New York.
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