First Tennessee And Affinity Solutions Launch First Tennessee Cash Rewards Program
NEW YORK and MEMPHIS, Tenn., Nov. 10, 2010 /PRNewswire/ -- First Tennessee Bank, a subsidiary of First Horizon National Corp. (NYSE: FHN), today announced the launch of First Tennessee Cash Rewards, a new free rewards program that provides cash back when customers use their qualifying First Tennessee debit and credit cards at participating retailers online and in their neighborhoods. Affinity Solutions ( www.affinitysolutions.com), the leading provider of differentiated merchant-funded rewards programs, developed and manages the program.
Qualifying First Tennessee debit and credit cards have been automatically enrolled in First Tennessee Cash Rewards, effective today. By using their qualifying cards in-store, at national and local retailers, and online at over 500 participating retailers, First Tennessee debit and credit cardholders can earn up to 10 percent cash back on every purchase.
"This initiative has multifaceted benefits. Not only does it allow our customers to earn cash back for purchases made with our qualifying card products, but it also drives business to participating local and national merchants," said Jan Reisman, Vice President and Debit Card Product Manager, First Tennessee. "We strive to offer our customers a wide variety of advanced products and valuable services, and the First Tennessee Cash Rewards program will complement our card portfolio."
"As the leader in developing rewards programs for financial institutions, we are happy to work with First Tennessee to deliver this valuable offering to its customers," said Jonathan Silver, CEO of Affinity Solutions. "This program enhances First Tennessee's relationship with its customers, overall card metrics, and will increase customer satisfaction and loyalty."More details on the First Tennessee Cash Rewards program can be found at www.firsttennessee.com. About First Tennessee First Tennessee is part of the First Horizon National Corp. (NYSE: FHN) family of companies. The 5,500 employees of First Horizon provide financial services through more than 180 First Tennessee Bank locations in and around Tennessee and 18 FTN Financial Group offices in the U.S. and abroad. First Tennessee has the leading combined market deposit share in the 17 Tennessee counties where it does business and one of the highest customer retention rates of any bank in the country. FTN Financial is an industry leader in fixed income sales, trading and strategies for institutional clients in the U.S. and abroad. FHN has been recognized as one of the nation's best employers by AARP and Working Mother magazines. More information can be found at www.firsttennessee.com. About Affinity Solutions Founded in 1998, Affinity Solutions has developed hundreds of offline and online relationship marketing and merchant-funded programs. Its innovative Affinity Rewards programs integrate a rich database of customer information, rebate rewards, experiential benefits, and editorial content, to drive deeper customer relationships for its partners. Affinity Solutions provides a full range of services -- from the technical to the creative -- to deliver every aspect of building and maintaining a relationship-marketing program, or "affinity program." Providing a turnkey solution, the company offers direct marketing, creative and editorial development, partner recruitment, information technology, data analytics, and specialized customer service. Affinity Solutions recently launched Affinity Dashboard™, a comprehensive view of customer shopping behavior which provides the most unique, timely, and comprehensive competitive sales data available to retailers today. Designed to provide critical insights, the Affinity Dashboard helps drive retail marketing strategies as well as operational, merchandising and purchasing decisions. SOURCE Affinity Solutions
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