SEATTLE, Nov. 9, 2010 /PRNewswire/ -- BookRags, Inc. ( www.bookrags.com), a Seattle-based leader in student educational resources, and eNotes, Inc. a Seattle-based comprehensive online educational resource, today announced that the two companies have formed BookRags Media, a platform that provides advertisers with the single largest place on the web to interact with millions of students, as well as their parent, and teacher influencers. The two companies plan to provide seamless advertising programs across both sites in order to create a powerful, measurable and dynamic medium for brand partners.
"We are extremely pleased to partner with eNotes to provide our brand partners unparalleled access to this vital and exciting market segment," said Jim Kreyenhagen, president of BookRags "The combined audience is tremendously engaged, open, interactive, and they highly value the messages provided by our advertising partners.
According to research from Ypulse, one in five people in the U.S. are part of the Millennial Generation, representing a large buying power. This group fully utilizes the internet as the first source of research and homework assistance. The Millennials represent nearly a trillion dollars of annual spending, $301 billion directly, and influencing another $632 billion. The newly formed BookRags Media provides advertisers with one of the few places they can reach an outsized share of this targeted group in a trusted, safe environment, clear of questionable content that conscientious brands may not want to be associated with.
"After speaking with many brands and their agencies, we find that they value the open and engaging characteristics offered by this audience," said Ryan Mulcahy, vice president of ad sales and strategic partnerships. "These teens and young adults are forming their initial brand impressions, making lasting associations in a safe and trusted environment. Millions of our users convert to paid products on our site, and have the means to immediately finance their brand affinities."Authors William Strauss and Neil Howe defined the generation born from approximately 1980 into early 2000 as "Millennials," and their book specifically on this generation called, " Millennials Rising: The Next Great Generation" (2000) explains that this group is the most technologically savvy generation to date, confident with technology, mobile phones, PDAs, games and more. They go to the Internet first for research and school work, to regularly contact friends, peers and teachers. With this generation of power users, new mobile communication mediums are beginning to transform the classroom and the way students and teachers learn and interact, continued Mulcahy. "As a leader in this digitization of the classroom experience, our trusted brand partners will share in novel, cross platform, and in-classroom access to these users."