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TheStreet Open House

Rob Dyrdek's 'Wild Grinders Go To The Movies' Featured In Latest MovieTickets.com Commercial

LOS ANGELES, Nov. 9, 2010 /PRNewswire/ -- MovieTickets.com, the worldwide leader in advance movie ticketing, announces the debut of Rob Dyrdek's Wild Grinders Go to the Movies animated commercial alongside the wildly popular street skating toy line. MovieTickets.com previously collaborated with Dyrdek to create an entertaining adaptation of the "Fantasy Factory" staff racing throughout Hollywood to buy movie tickets. Wild Grinders, a Moonscoop production, is a new animated series developed with skateboarder, entrepreneur and reality TV star Rob Dyrdek.

(Logo:   http://photos.prnewswire.com/prnh/20100430/MOVIETICKETSLOGO )

(Logo:   http://www.newscom.com/cgi-bin/prnh/20100430/MOVIETICKETSLOGO )

The latest commercial follows Lil' Rob and the Wild Grinders skate crew as they head to the movies. The comedic approach depicts the most unlikely member of the crew having already bought their tickets in advance, leaving more time to do what they love most — skateboarding.

This is the first time that MovieTickets.com has used animation in their advertising campaigns. In addition, MovieTickets.com is one of the first advertisers to produce a commercial in 3D, thus providing their audience with a fun and unique visual experience. The 3D version will be showing in select theaters across the country. For the full list of theaters, visit www.movietickets.com/wildgrinders.

"We'll always welcome the chance build on our ongoing relationship with Rob and the creative elements and animation of Wild Grinders far exceeded our expectations," said Walt Borchers, executive vice president, MovieTickets.com. "Working with Moonscoop, one of the worldwide leaders in animation, is a great way to engage a new audience of moviegoers, and having the 'Wild Grinders' animated crew available in 3D really brings MovieTickets.com and advance movie ticketing to a whole new dimension."

Rob Dyrdek added, "It's always a pleasure to work with the fine people at MovieTickets.com. When they wanted to do an animated commercial with the Wild Grinders, it was a no brainer. The spot looks great in 3D and really showcases the humor and pure skateboarding associated with the Wild Grinders' brand."

Nicolas Atlan, executive chairman, Moonscoop North America, continued, "We are pleased to be working with MovieTickets.com while bringing the fun and authenticity of our Wild Grinders crew to moviegoers across the U.S."

"Wild Grinders" will air in theaters nationwide starting this month and will run through the end of the year. The promotion is supported online with a dedicated micro site, MovieTickets.com/wildgrinders. Look for the TV release in early 2011. To avoid lines and sold out signs like " Lil Rob," visit www.movietickets.com.

About MovieTickets.com

MovieTickets.com ( www.movietickets.com), the worldwide leader in advance movie ticketing, offers moviegoers a destination for movie news, reviews and trailers as well as a convenient way to buy movie tickets in advance. MovieTickets.com enables consumers to buy tickets online for movie screens across the United States, as well as in Spain at MovieTickets.com.es; in Canada at MovieTickets.ca; in the U.K. at MovieTickets.co.uk; in Ireland at MovieTickets.ie; in Argentina at MovieTickets.com.ar; from any Internet-enabled wireless device at mobile.movietickets.com; and from any phone at 877-789-MOVIE. Formed in 2000, MovieTickets.com is a joint venture between AMC Entertainment, Hollywood Media Corp. (Nasdaq: HOLL), National Amusements, Cineplex Entertainment, Marcus Theatres (NYSE: MCS), Viacom (NYSE: VIA) and Time Warner, and leverages the collective theater chain expertise to deliver consumers a premium movie ticketing experience. Its elite collection of partner theaters consistently represents more than 50 percent of the top 100 grossing theaters in North America on any given weekend. The MovieTickets.com theater chain group, which includes 215 theater chains, is about 10 times the number of chains of its nearest competitor.

About   Moonscoop

Moonscoop is a leading worldwide kid's production, distribution, brand management and entertainment company, focused on producing original projects and building brands with international appeal and longevity.

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