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Photo Release -- Leading Brands, Inc. Announces Introduction Of TrueBlue(R) 100% Juices Across Canada And On The United States West Coast

VANCOUVER, British Columbia, Nov. 9, 2010 (GLOBE NEWSWIRE) -- Leading Brands, Inc. (Nasdaq:LBIX), North America's only fully integrated healthy branded beverage company, announces the introduction - across Canada and along the West Coast of the United States - of TrueBlue ® 100% Juices; each filled with antioxidant-rich 100% superfruit juices. Most importantly, TrueBlue ® 100% Juices do NOT contain ANY filler apple or pear juices, the main ingredients in virtually every other so-called "100% juice" product in the juice aisle. Consequently, these wonderful new products also deliver the award winning taste of other TrueBlue ® beverages so desired by consumers.

TrueBlue Juice
Leading Brands, Inc. introduces its latest healthy beverage - TrueBlue 100% Juice - in 3 delicious flavors

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8293

TrueBlue ® 100% juices are initially available in 46 oz (1.36 liter) PET bottles in three great flavors: Wild Blueberry, Wild Blueberry and Pomegranate and Wild Blueberry and Blackberry. These great new products will be introduced by our " Learn the Truth™" in-store marketing program focused on educating consumers to read the ingredients on competitive labels, and compare.

Designed by the Company's in-house research and development team and produced in the Company's own high speed bottling plant, TrueBlue ® 100% Juices are being distributed through mainstream grocery, health and natural food stores across Canada. During the past year the Company re-established its distribution network along the West Coast of the United States, supported by a large national health and natural foods distributor. Consequently, the TrueBlue ® 100% Juices will shortly be on the shelves of most major health and natural foods stores in Washington, Oregon and California, with broader retail expansion in the works.

For more information about TrueBlue ® 100% Juices and other delicious, healthful Leading Brands beverages, please visit our website at www.LeadingBrandsInc.com or reach out to us at the numbers above.

Better Ingredients | Better Brands™

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