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Perfumania Teams Up With Kim Kardashian To Be Featured On NBC's "The Apprentice"

All entries will be reviewed by a panel of expert judges and the grand prize winner will be notified by December 31 st 2010.

About Perfumania

Perfumania's business model included developing a chain of promotionally-priced designer fragrance retail stores to meet the needs of today's fashion-conscious, value-oriented consumers and this goal required the adoption of three basic principles: service, selection and quality. Perfumania, Inc. has been successful at upholding all three while, at the same time maintaining fantastic promotional pricing.

To help with those three principles, all Perfumania locations employ fragrance consultants who are trained to provide customers with personalized service and expert advice about today's most popular fragrances, as well as the classics and hard-to-find fragrances. In addition to the 370 stores nationwide, Perfumania.com is the nation's most prominent online promotionally-priced fragrance retailer specializing in the sale of genuine designer fragrances, bath and body, cosmetics and skin products and related gifts and accessories for men, women and children.

CONTACT:  Middleberg Communications
          Media Contacts:
          Joey Skladany
            jskladany@middlebergcommunications.com
           (212) 812-5675
          Annie Taplin
            ataplin@middlebergcommunications.com
            (212) 812-5674

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