This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Burger King Giving Away Free Coffee

NEW YORK ( TheStreet) -- Burger King is looking to steal market share from fast-food competitors in the morning hours by offering free coffee.

Burger King launched an enhanced breakfast platform this fall in U.S. and Canadian locations that includes new menu products and Seattle's Best coffee. The move was part of an effort to better compete with McDonald's (MCD - Get Report), which itself has been stealing morning business from Starbucks (SBUX - Get Report) with its successful McCafe offerings.

Now Burger King says it will offer patrons free 12-ounce cups of coffee every Friday in November during breakfast hours, and customers don't even have to buy anything to get the freebie.

Burger King, which recently agreed to a multibillion dollar private equity buyout , expects to give away as many as 4 million free cups of coffee, beverage items it normally sells for $1 apiece.

>>Burger King Agrees to Buyout

Starbucks said late Thursday its quarterly revenue grew by 17.2% to $2.8 billion, slightly higher than the $2.77 billion analysts were looking for. Global comparable same-store sales, or sales at stores open at least one year, grew 8%. Global traffic increased 5%.

>>Starbucks Percolates on Earnings Beat

McDonald's also beat quarterly expectations , saying last month that its nationwide promotion of McCafe Frappes and Smoothies, plus the everyday affordability of its Dollar Menu, helped boost sales in the quarter.

>> McDonald's Beats on Smoothie Sales Gain

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
MCD $94.88 0.00%
SBUX $47.62 0.00%
AAPL $124.75 0.00%
FB $80.78 0.00%
GOOG $524.05 0.00%

Markets

DOW 17,826.30 -279.47 -1.54%
S&P 500 2,081.18 -23.81 -1.13%
NASDAQ 4,931.8150 -75.9760 -1.52%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs