This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

1-800-Flowers: Retail Is Detail

NEW YORK (TheStreet) -- When 1-800-Flowers (FLWS) President and COO Chris McCann appeared on the season finale of Undercover Boss, his first job was to make a floral arrangement. Although his inner artist remained buried throughout the task, McCann learned an important lesson about the business from the woman who desperately tried to "train" him: They need to step it up a notch.

In that episode of the CBS (CBS) reality show, McCann found out from Pauline, his co-worker at a New Jersey store, that their floral designs have not changed for years. Pauline said she was bored doing the same floral arrangements over and over again, and frustrated that the company wasn't looking into new trends in floral art.

Chris McCann

What McCann learned from his Undercover Boss experience has now become a key focus of 1-800-Flowers' holiday gift selections. This year, the company is rolling out unique holiday floral arrangements and centerpieces, and expanding its range of gift baskets. Pauline, who has since been brought to corporate headquarters to work on production and development strategies, has one of her new designs included in the upcoming collection.

"We are pleased with our customers' positive reactions to our focus on creating truly original gifts," McCann said in an interview with TheStreet. "All are designed to help our customers connect and express themselves with the important people in their lives."

This holiday season, as competition heats up among florists and gift shops, McCann said 1-800-Flowers' edge -- aside from a uniquely broad selection of thoughtful gifts -- is offering a multichannel shopping experience. The company's products are sold in retail stores, online, via mobile devices and through leading social networking sites.

Currently, 1-800-Flowers has 150 franchised and company-owned retail stores, 2,500 domestic affiliates and 1,300 overseas affiliates. While its key business is selling floral arrangements, the company has also acquired other brands to expand its gift offerings, such as Fannie May, which produces chocolates; Cheryl & Co., which makes baked goods; the Popcorn Factory, which offers popcorn and other snacks in designer tins; and WineTasting.com, which offers wine gifts.

"During my Undercover Boss experience, I was reminded that retail is detail," McCann said. "We should build relationships first and then do business second." Realizing the importance of having a relationship with every employee working for its brands, 1-800-Flowers now has a company-wide magazine, Florology, providing employees with information on industry trends and training programs available to them.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,098.45 +18.88 0.11%
S&P 500 2,003.37 +6.63 0.33%
NASDAQ 4,580.2710 +22.5760 0.50%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs