This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

LookSmart Announces Quality Manifesto

-Industry Data Reveals Traffic Quality is a Top Priority to SMB Advertisers- -LookSmart Pledges Quality and Accountability to Entire Search Marketing Community-

SAN FRANCISCO, Calif., Nov. 3, 2010 (GLOBE NEWSWIRE) -- LookSmart, Ltd. (Nasdaq:LOOK), an online search advertising solutions company, today announced the LookSmart Quality Manifesto, a commitment to the company's advertisers, publishers and the entire search marketing community to provide the highest quality search advertising network possible. The introduction of the Quality Manifesto highlights LookSmart's leadership in the search advertising industry, along with the company's relentless dedication to finding the very best ways to acquire and deliver quality traffic based on values of trust, respect and integrity.

With the introduction of the LookSmart Quality Manifesto, the company is raising the bar for the pay-per-click search advertising industry at a crucial time. LookSmart's most recent SMB Customer Index reveals that while 63% of search advertisers cite ROI as one of the most important factors to PPC campaigns, traffic quality comes in at a very close second, with 53% stating this as one of their top priorities. With its Quality Manifesto, LookSmart simultaneously addresses these priorities and more.  

In the LookSmart Quality Manifesto, a pledge to the company's advertisers, publishers, and the entire search marketing community, LookSmart outlines the principles it stands for, including:

  • TRUST – Strong partnerships that stem from open communication with advertisers and publishers
  • QUALITY - Unyielding adherence to strict rules about traffic origin and performance
  • INNOVATION – Constantly enhancing and advancing technology to improve partner performance
  • EXPERTISE – Leveraging and building on extensive hands-on search industry knowledge
  • PEOPLE - Employing smart and dedicated teams of people focused on providing the highest level of service to help partners achieve their goals
  • RESPONSIBILITY – Holding LookSmart accountable to the delivery of rapid and consistent results for partners
  • TRANSPARENCY – Understanding traffic performance on a granular level, and sharing that knowledge with partners
  • COLLABORATION – Continuously working together with partners to identify new opportunities and optimize for success
  • DEDICATION - Meeting or exceeding partner goals, each and every time
  • FAIRNESS– What is unfair and unacceptable to search partners is unfair and unacceptable to LookSmart

As one of the founding pioneers of search marketing, LookSmart possesses empirical knowledge based on over a decade of experience, enabling the company to progress search marketing to the next level. LookSmart's ability to understand advertisers' goals and translate them into successful campaigns allows for strong relationships with thousands of advertisers, who in turn drive large premiums for publisher partners.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,493.37 -69.93 -0.42%
S&P 500 1,925.15 -5.52 -0.29%
NASDAQ 4,352.6390 -17.1340 -0.39%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs