Based on year-to-date results and visibility into current business trends, the Company is maintaining its financial guidance first issued in conjunction with the Company's second quarter earnings press release, issued on August 10, 2010. The Company continues to expect net sales for the full year 2010 to range from $175.0 million to $205.0 million and Adjusted EBITDA of $45.0 million to $55.0 million. The estimated effective tax rate for 2010 is 43.0%, a decline from 45.6% estimated at the end of the second quarter. The decrease in the estimated effective tax rate for 2010 as compared to 2009 is due to book tax implications of the compensation expense related to the exercise of stock options, both in connection with the initial public offering and during the third quarter.
It is important to note that the Company's outlook assumes that the economy will remain stable and that the snowbelt regions in North America will experience average snowfall in the Company's core markets. During September and October, orders and shipments have been somewhat softer than anticipated due to a combination of unseasonably warm weather trends in the Company's core markets and ongoing economic uncertainty.
Mr. Janik concluded, "We are pleased with the progress we have made so far in 2010. We maintained our focus through the third quarter, and the pre-season sales period came in moderately stronger than last year. We remain cautious in our outlook based on the hesitancy we are seeing from some of our distributors due to the fragile economy and the resulting buying trend of plowers, who are generally attempting to time their purchases closer to actual snow events. Ultimately, the amount and timing of snowfall in November and December will have an impact on our final results. While we cannot predict the timing of an eventual pick-up in end market demand, we continue to focus on improving our operational efficiency and financial strength to best position to the business to benefit as demand recovers."