This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Http://www.newyorkknicks.com

Boost Mobile, a leader in the no-contract wireless space, is teaming up with the New York Knickerbockers and MSG Network for a new multi-platform marketing partnership for the 2010-11 season. Boost Mobile will become the Knicks official wireless telecommunications partner and will have a strong presence on MSG Network during games as part of the partnership.

“We are excited to partner with the New York Knicks and to be a part of their on-court transformation,” said Bob Stohrer, vice president-Marketing, Boost Mobile. “New York has always been a strong market for the Boost Mobile brand and teaming with the Knicks will allow us to grow our market presence and develop a deeper relationship with their avid fans. We’re creating a truly integrated partnership with presence both on-air and in the arena; this is more than just signage on the court.”

The relationship kicks off with the debut of the new “Boost Mobile Celebrity Row” at the Knicks home opener on Saturday, Oct. 30. The front row area, noted for its courtside luminaries, will play host to exclusive interviews with diehard celebrity fans. Interviews will be hosted by Knicks reporter Jill Martin and appear in-arena on Gardenvision, the center-hung scoreboard, and on MSG Network. Knicks fans and Boost Mobile customers will also have unique opportunities to experience “Boost Mobile Celebrity Row” and win chances to receive A-list treatment.

“Boost Mobile is an innovative marketer and we are excited to align with them on this new multi-platform marketing partnership with the Knicks and MSG Network,” said Greg Elliott, senior vice president of marketing partnerships, MSG Sports. “From Boost Mobile Celebrity Row to the Knicks Groove Truck to Boost’s integration in our community programs and events, this broad-reaching partnership will provide Boost with presence in front of passionate Knicks fans at Madison Square Garden and throughout the tri-state area.”

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs