Create Small-Business Story for Happy Ending
CHICAGO ( TheStreet) -- Small-business owners are used to juggling responsibilities. Depending on the day, they might have to be a financial analyst, marketing visionary, conflict-resolution expert or even the office handyman.
Now you can add another title: storyteller in chief.
If writing isn't really your thing -- relax. You're not expected to be the next John Grisham. But part of being an effective leader means crafting a compelling story about your business, a reason customers should seek you out and employees want to work for you.
|Small-business owners should take a lesson from established companies in telling their "story." Hermes, for instance, tells a story of Old World luxury and craftsmanship.|
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV