This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

How to Go Solo in Small Business

NEW YORK ( TheStreet) -- Jay S. Fleischman, owner of Shaev & Fleischman, has been a New York bankruptcy lawyer since 1995, helping thousands of New Yorkers file for bankruptcy under Chapter 7 and Chapter 13. He founded Legal Practice Pro to help solo lawyers like himself harness online marketing to connect with clients.

Fleischman joins TheStreet's Gregg Greenberg and SCORE small business counselor David Sloan to share tips and insights for legal professionals looking to launch a solo career in part four of TheStreet's Small Business Success Webinar Series, today at 2 p.m. ET. ( Register here.)

What are some of the misconceptions people have about online and content marketing, and common mistakes beginners make?

Fleischman: The biggest misconception is that by providing real, actionable value in the form of online content you will cannibalize your business by the DIY crowd.

Given your success with online marketing, do you still employ traditional marketing methods as well?

Fleischman: I employ traditional methods of marketing my practice such as regular correspondence with existing and prior clients, networking and referral-based marketing.

How much time per day or week do you devote to content marketing, blogging, social networking? Do you do most of it yourself?

Fleischman: I do all of the content marketing myself because I think it's important to recognize the personal nature of marketing. Hiring out my marketing would be tantamount to having my assistant attend a cocktail party wearing a Jay Fleischman mask.

Can you talk about how effective content marketing and the "tractor beam" concept helped your business?

Fleischman: I owe my entire professional career to content marketing and the tractor beam concept.

What are the first five steps a solo lawyer should take to begin growing his/her reach and reputation online?


1. Buy a domain name that reflects your name.

2. Begin blogging about your practice area as well as those topics that are going to be most useful for your prospective clients. I regularly contribute to a personal finance site as well as bankruptcy sites.

3. Use social media platforms to get the pulse of your market and to connect with others in your field.

4. Become active in forum sites and discussion groups that cater to the profession as well as to your prospective clients.

5. Create content to be shared on platforms other than your own.

6. Create and nurture an email list of interested prospective clients and colleagues using newsletters, tractors beams and content that is non-promotional but exists merely to showcase your base of knowledge.

What made you decide to go into business for yourself? Did you work at a larger firm before you made the leap?

Fleischman: I worked for a very short time with a law firm, though I began planning my transition to solo practice prior to sitting for the bar. I knew it was a short-term move from the get-go.

Did you realize the sacrifices you'd have to make going solo? Were there any that you weren't expecting?

Fleischman: I don't think that any entrepreneur can fully understand the sacrifices involved in owning one's own business regardless of the field. In many ways, being an entrepreneur is like being the parent to a newborn; it's all-encompassing, particularly in the beginning.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
TSLA $214.45 1.40%
YHOO $37.26 0.87%
AAPL $92.75 -0.53%
FB $119.13 1.10%
GOOG $709.61 1.20%


Chart of I:DJI
DOW 17,726.18 +65.47 0.37%
S&P 500 2,056.47 +5.84 0.28%
NASDAQ 4,730.6690 +13.5750 0.29%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs