ExactTarget Hits Bullseye With Netezza’s TwinFin Appliance

Netezza Corporation (NYSE: NZ), the global leader in data warehouse, analytic and monitoring appliances, today announced that ExactTarget, a global provider of email marketing and interactive marketing solutions, has selected the Netezza® TwinFin® data warehouse appliance to power Audience Builder, the next generation of ExactTarget’s segmentation and targeting engine.

Powered by the Netezza TwinFin appliance, ExactTarget Audience Builder allows marketers to create, count and manipulate data in real-time to build the most targeted audiences possible based upon customer attributes and behavior across email, mobile, social media and sites. The technology also serves as the foundation for the next generation of ExactTarget’s real-time reporting and analytics technology architecture.

“To compete and win, marketers must take action on data in real time and become more targeted and relevant in their communications,” said Tim Horoho, vice president infrastructure, ExactTarget. “The TwinFin appliance’s performance powering Audience Builder delivers unprecedented levels of precision and more complex queries at astounding speed.”

Audience Builder is available as a standalone application or as a hub application via the ExactTarget Interactive Marketing HubTM. Unveiled in September, the Interactive Marketing Hub enables marketers to plan, monitor and track real-time interactive marketing programs from a single dashboard by aggregating all customer interaction data as it happens and allowing marketers to instantly take action on the data across all online channels. ExactTarget currently manages more than 200 terabytes of data and powers more than 25 billion transactions a day across its global infrastructure.

“In order to make precise and impactful marketing decisions, ExactTarget’s customers rely on real-time information and insights,” said Brad Terrell, vice president and general manager of digital media at Netezza. “The TwinFin appliance allows ExactTarget to deliver this information faster and more accurately than ever before. And like many other organizations in the digital media industry, they are rapidly growing and winning business as a result of their partnership with Netezza.”

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