HAMDEN, Conn., Oct. 21, 2010 (GLOBE NEWSWIRE) -- TransAct Technologies Incorporated (Nasdaq:TACT), a global leader in market-specific printers for transaction-based industries, today announced the introduction of the EPICENTRAL™ Print System, a groundbreaking software solution for casinos that will enable promotional coupons and other messages to be printed to casino patrons while playing slot machines, thereby enabling the casino to communicate directly with the customer to further enhance the player's experience.
The new EPICENTRAL™ Print System – connected directly to TransAct's ServerPort™ device inside the slot machine – is an easy-to-use, cost-efficient software system that enables a casino to internally develop marketing programs and promotional coupons to be distributed to customers on a real-time basis at a slot machine. Importantly, the system will work with all existing slot systems and games as it is separate and distinct from the slot system itself. Thus, casinos can use the EPICENTRAL™ Print System to connect to any existing slot machine, regardless of the game's manufacturer or the casino's slot system, as long as the slot machine is equipped with a TransAct Epic 950® printer, thus protecting the casinos' investment in TransAct's printer. Casinos that do not currently have the Epic 950® in their slot machines can easily change out their existing printers and add the Epic 950® and ServerPort™ – giving them the capability to implement EPICENTRAL™.
Through the use of the software system, casinos will have the ability to provide players with special drawing entries, real-time promotional coupons and marketing messages, restaurant meals, show tickets and hotel rooms, among many other possibilities. Essentially, the casino will be able to utilize the system to create multiple promotions and incentives to either increase customer time spent on the casino floor or encourage additional visits. In addition, the EPICENTRAL™ Print System supports two-color printing and contains multi-language support for any casinos looking to take advantage of these additional features.