DIY Wireless Networks Could Rattle Industry
Of all the strange digital twists of the networking age, this has got to be the strangest: a new generation of wireless networking devices that tries to enable even the smallest of firms to become legitimate wireless data providers.
San Francisco-based Meraki is in the thick of this market, offering a line of high-end, low-cost, enterprise-grade wireless data access modules. Entry-level units start at $173, or a fraction of what a Cisco charges. And having one, the company says, lets even a little guy provide not just a best-effort Wi-Fi hotspot -- like with just any old wireless router -- but a legitimate, 600-megabit-per-second, dual-band wireless network support with the potential to reach an entire office, campus or even large retail location.
To get a feel for a how a small firm might unwire its businesses or use Web access as a means to dial up on-site customer loyalty, I installed a Meraki demo unit, the MR 14 ($549), in my six-person digital content firm.WHAT YOU GET The MR 14 gives you the ability to offer first-quality Web access to your customers, clients or community. Considering how complex wireless access can be, setup for this thing was almost comically simple. Take the unit out of the box. Plug one Ethernet cable into your router and the other into the device. Plug it into the wall. Then install computer-mouse-sized repeaters -- each with a range of 150 feet -- that can be daisy-chained to cover even a few city blocks. Finally, log into the company website, match the device ID numbers to your network, and -- at least for basic connectivity -- the system assembles itself into its own wireless, so-called mesh network. Voila, you are a service provider. Performance in my shop was dramatic. Downloading and data rates were a step faster, and coverage was improved over my traditional Linksys business-class wireless router. And network controls were excellent. I could see my hotspot on a map along with how many users I had, and got excellent Web usage statistics. Pretty darn impressive for a home-installed, do-it-yourself network. WHAT YOU DON'T GET For most small firms, the cost of Meraki's full-service plans are prohibitive, meaning you are on your own for deploying the thing. For all its jaw-dropping capabilities, Meraki is still a serious networking endeavor. I know what I described sounds pretty easy, but I do this for a living. It takes practice to install Meraki just right: How you place your repeaters, for example, takes some trial and error. Because customer support in the company's enterprise products gets pricey fast, most firms will also have to manage service issues for their own customers. I would recommend some sort of professional IT support is needed, although an average-level networking professional can manage it. You are being handed the keys here to a high-powered networking tool, which might just be too much for some small firms all on their own. BOTTOM LINE If you have ever considered saving the fortune of hard-wiring your office with Ethernet cables, or toyed with the idea of offering a robust high-traffic Wi-Fi hotspot to customers at your shop or cafe, Meraki without question is worth a test drive. It dramatically lowers the cost of offering legit wireless access. Yes, it requires some techno smarts to manage. But for a reasonable investment, you, too, can offer access to the Web as part of your business model. Meraki, you are disruptive stuff, indeed. >To submit a news tip, email: firstname.lastname@example.org.
Twitter and become a fan on Facebook.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
24/7 market commentary from Jim Cramer and 20+ veteran Wall Street gurus. Get access to the latest trading ideas on stocks, options, and ETFs as well as a real-time forum to see the pros exchanging their investment ideas.
- Jim Cramer + 20 Wall Street pros
- Intraday commentary & news
- Real-time trading forum
- Actionable trade ideas
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV