Jacada Ltd. (NASDAQ: JCDA), a leading provider of customer experience management and process optimization solutions for customer service operations, signs agreement with Blue Cross Blue Shield of Massachusetts (BCBSMA) to provide Jacada Fusion Integration Technologies in support of streamlining their technology services and accelerating their move to Service Oriented Architecture (SOA). This solution will allow BCBSMA to easily integrate and exchange data for critical host-based, web-based and Windows applications.
“We are thrilled to have the opportunity to work with Blue Cross Blue Shield of Massachusetts and to provide them with the critical integration technology necessary to support their Healthcare Services initiative,” said Tom Clear, chief executive officer for Jacada. “Providing superior customer service is paramount to healthcare organizations in today’s world and I look forward to working with BCBSMA in support of this goal.”
Jacada Fusion® is a non-invasive platform designed to increase agent productivity and improve the customer experience – without requiring any modifications to existing business applications. Jacada Fusion leverages the current IT environment and in-place assets.
“Using Jacada Integration Technologies will allow BCBSMA to service enable a number of our legacy systems while we invest in reengineering and replacing applications,” said Ted Marsh, Chief Technology Officer at BCBSMA. “This technology will help us integrate our legacy assets into a comprehensive SOA platform, enabling us to become more agile and responsive to changing business needs given the dynamic healthcare environment. Jacada is a proven leader in this area and we are pleased to be working with a dedicated team of professionals.”
About Blue Cross Blue Cross Blue Shield of Massachusetts
Blue Cross Blue Shield of Massachusetts (
) was founded 73 years ago by a group of community-minded business leaders. Today, headquartered in Boston, BCBSMA provides coverage to nearly 3 million members. BCBSMA believes in rewarding doctors and hospitals for delivering safe and effective care, and in empowering patients to take more responsibility, become educated health care consumers, and become stronger partners with their doctors. Blue Cross Blue Shield of Massachusetts is an independent licensee of the Blue Cross Blue Shield Association.
Jacada is a leading global provider of customer experience management and interaction optimization solutions. By bridging disconnected systems and processes, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada operates globally with offices in London; Munich; Stockholm; Atlanta, Georgia; and Herzliya, Israel. Jacada can be reached at
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