This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Sprint: Back in the Game?

Stocks in this article: S T VZ GOOG AAPL DT

NEW YORK ( TheStreet) -- Sprint (S) is on the verge of breaking an amazing streak.

Next week, the No. 3 wireless shop, which has lost 5.6 million subscribers in the past three years, could end the awful slide and report that it added contract customers for the first time since 2007.

Not only would a reversal of customer losses be transformative for Sprint, it would also add a real comer to a heated two-player market.

Analysts' consensus estimates for net new so-called post-paid or contract customers call for AT&T (T) to add 750,000 users, Verizon (VZ) to add 600,000 and for Sprint to lose 150,000 subscribers.

But the buzz around Wall Street is that Sprint has a winning quarter on its hands thanks to smartphones.

Sprint's potential resurgence comes at a time when consumers are being dazzled by a broad new selection of super phones. And the push by Sprint into a WiMax version of 4G network communications arrives as the rest of the industry enters a whole separate LTE version of fourth-generation wireless technology.

If the turnaround happens, it will mark the end of what had been a stunning achievement by Sprint -- sliding for so long despite all the huge developments in the sector. Sprint hasn't exactly been operating in a busted industry like autos or banking. The past three years have been historic in wireless.

Who hasn't seen the sweep of this so-called mobile Internet tsunami, when seemingly everyone is lining up to turn in their old dumb phones for the chance to fork over $200 in cash and commit to 2-year contracts just to own the hottest new smartphones?

The nation's no. 1 and no. 2 wireless shops, Verizon and AT&T, get all the attention. It's the big dual, Verizon and its Google (GOOG) Android war against the AT&T/ Apple (AAPL) iPhone supremacy. Sprint is an afterthought.

If Verizon and AT&T are Coke (COKE) and Pepsi (PEP), Sprint is RC.

Sprint earned its status the hard way.

Customers have been leaving Sprint at an alarming rate since 2007. In that time, Sprint has lost 10% of its subscribers, going from 53.8 million customers at the end of 2007 to 48.2 million as of June. A big part of the defection came from the botched merger with Nextel. Customers grew weary of the neglected walkie-talkie network and took their business elsewhere.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs