"We view our rebranding as a logical step to capitalize on decades of investment in building the DG name," said Nguyen.
DG employees and customers will immediately experience a brand new entity. All former DG FastChannel corporate offices will be refurbished to proudly display the newly redesigned corporate logo exemplifying the fast-forward spirit of the organization. The new corporate identity is supported by a complete website redesign at
and the company's first major advertising campaign. Employees and customers will also view a personal video from NFL star Chad Ochocinco, whose own rebranding became hot news last year when he changed his name to reflect his jersey number, 85. Ochocinco's video message can be viewed on DG's new website.
"DG FastChannel had a lot in common with Chad Johnson. The company's name didn't reflect the strength, speed, scale and agility the product could offer, so it had to change," said Chad Ochocinco, renaming expert and NFL star. "The name DG, like Chad Ochocinco, reflects a sleek, fast and powerful company that is at the top of its game."
DG provides innovative, technology-based solutions to the advertising, broadcast and publishing industries. The company services more than 5,000 advertisers and agencies with North America's largest online media distribution network of more than 28,000 U.S. and Canadian radio, television, print and Web publishing destinations. DG utilizes satellite and Internet transmission technologies, creative and production resources, digital asset management, and syndication services enabling advertisers and agencies to work faster, smarter, and more competitively.
named DG one of the "100 Fastest Growing Companies" two years in a row and selected the company as one of 2010's "rising stars." In 2009, DG delivered more than 7 million advertisements. For more information, visit
The DG FastChannel logo is available at
CONTACT: Atomic PR