This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

The 5 Dumbest Things on Wall Street: Oct. 15

2. Huuuuuu....luuuuuuu??? Where Are You, Hulu?

Hulu doesn't seem to have gotten the memo on the whole Internet TV thing.

When Sony (SNE) announced its lineup of Google (GOOG) TV products this week, Hulu was notably absent from the discussion in much the same way it's been absent from most platforms for some time now.

Though a long-rumored feature of Google TV, Hulu stood on the sidelines as NBC, Pandora, the NBA and primary rivals Amazon (AMZN) Video on Demand and Netflix (NFLX) sidled up to the next big thing in Internet TV. When asked why the Hulu Plus subscription service was nowhere to be seen, even though Hulu partner NBC made the lineup, Hulu spokespeople responded "The Hulu and Google teams are currently in discussions to bring the Hulu Plus subscription service to Google TV enhanced environments."

Given Hulu's track record, it should talk faster.


If Hulu is hoping that it's $9.99-a-month subscription service will help it fight off other video providers, the GE (GE)/NBC, Disney (DIS)/ABC and News Corp. (NWS)/Fox joint venture should know it's already way behind on the cards. Hulu Plus is accessible on Samsung TV and Blu-ray players and will be available on certain Sony and Vizio products this fall. Netflix is also there. Hulu Plus just returned to Sony's PlayStation 3 after blacking out its service there last year and plans to jump on Microsoft's (MSFT) Xbox 360 next year. Netflix is already on both systems and the Nintendo Wii. Hulu says Hulu Plus service for Roku and TiVo devices is "coming soon." Netflix will eagerly await its arrival.

Hulu's platform deficit is what makes the service's absence from Google TV particularly egregious. Google TV takes an enormous step toward full media integration -- which one assumes Hulu would embrace as a Web video provider. Still, Hulu never acts like a Web video provider but, rather, like an old, withered network exec clinging to his product with a bony, wrinkled, arthritically frozen hand. It clings to its ad-driven model even as it places a monthly subscription fee atop it. That approach assumes Hulu's content is so rare and inherently valuable that platform producers should kowtow to its demands.

Hulu has a wealth of content and, to users who've taken advantage of the service to catch up on their favorite series, it's an asset. It is, however, one asset among many that such platforms as Google's TV and Android products, Apple's TV and iproducts and entire lines by Samsung, Panasonic and Philips can accommodate. While Hulu Plus operates under the old network premise that we'll provide it and you'll like it, device manufacturers are flipping the content equation on its head when it comes to Web video and spelling out the terms.

TheStreet Says:Hulu's handlers just need to swallow their pride and realize one thing: Nobody ever got rich by doing nothing.

4 of 6

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,098.45 +18.88 0.11%
S&P 500 2,003.37 +6.63 0.33%
NASDAQ 4,580.2710 +22.5760 0.50%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs