Summer Infant, Inc. ("Summer Infant" or the "Company") (NASDAQ: SUMR), a leading developer and distributor of juvenile health, safety, and wellness products, today announced the expansion of their product portfolio with the introduction of the revolutionary Prodigy™ Infant Car Seat and Travel System. These products mark the company’s first entry into the category.
"Considering 7 out of 10 car seats are installed incorrectly, we challenged ourselves three years ago to provide a solution to address this unacceptable statistic," states Jason Macari, President and CEO of Summer Infant. "We understand and respect the importance of developing a car seat that ensures the safety of its passengers. The only way in which to do this was to create a car seat that addresses the proper fit to the car, fit to the child, and overall ease of installation."
To this end, the Prodigy infant car seat and base includes three key innovative features:
First is the completely unique SmartScreen™ technology located on the base. This SmartScreen provides clear, step-by-step instructions that guide parents through a simple three-step process to click, level, and tighten the base. It also advises them when each installation step is completed correctly.The second key feature is the easy-to-use belt tightening system that firmly fastens the base to the car, simplifying the installation process even further. The Prodigy takes the guesswork out of the installation process for parents and electronically ensures a proper fit every time. It also includes a test button parents can press at a recommended 30-day interval, to make sure the seat is still installed correctly. The third key feature of the Prodigy is the SafeGuard™ 1Adjust™ harness system. This system allows the adult to easily adjust the harness straps with one hand - to quickly and correctly fit the straps to the child without rethreading. Regardless of a child's growth or seasonal clothing, the harness straps easily retract around baby for a perfect fit every ride.