(Gap logo poll updated with Gap's attempted crowd sourcing project and Marka Hansen's statements.)
One week after quietly unveiling the logo on its Web site, the retailer announced late Monday that it was abandoning its new logo.
Last week, Gap introduced the logo redesign on its Web site without any explanation, it simply appeared. Within a day, the advertising and design worlds began ridiculing the new design, making their opinions known on blogs and across social media.In response to the backlash, Gap said the new logo was the first step in a crowd sourcing project. The company posted to its Facebook page and Twitter that it was "thrilled to see passionate debates
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