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SourceEcreative Says The TV Commercial Is Not Dead

In contact information, title for Pamela Maythenyi should read: Senior Vice President (sted President).

The corrected release reads:


Traffic to the Advertising Industry’s Leading Online Database and Archive is at an All-time High

Advertising industry analysts have long been ringing the death knell for the television commercial, but judging by recent traffic figures for the website of SourceEcreative, the industry-leading online research, information and archive service for the global advertising production industry, the television advertisement is alive and well. Visits to are rapidly approaching the 1 million mark for the 12-month period ending on September 30.

“While media prognosticators have been predicting the death of the TV commercial for years, what we’re finding is more and more advertisers around the world are turning to both traditional TV commercial formats along with web distribution for their marketing messages,” said SourceEcreative founder Pamela Maythenyi, who is also a senior vice president of parent company DG Fastchannel, the world’s leading provider of digital media distribution services to the advertising, entertainment and broadcast industries. “While the format may be evolving, its use hasn’t slowed one bit.”

SourceEcreative provides up-to-the-minute information on the latest TV spots produced around the world, as well as detailed information on production and post production resources, agency rosters and project credits to a worldwide user base of thousands of companies.

Overall usage is growing by double digits over year-ago periods and users are plumbing the depths of the database, spending an average of 19 minutes on the site with each visit. In addition, the average number of page views per visit, at 22.9, indicates that users are routinely conducting extensive searches for advertising content like spots and web videos, as well as for production resources such as directors, editors and visual effects companies.

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