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Def Jam Rapstar And Lil Wayne Team Up For Exclusive Best Buy Promotion

NEW YORK, Oct. 11 /PRNewswire/ -- 4mm Games, Def Jam Interactive and Cash Money Records are excited to announce that for a limited time, consumers who purchase Def Jam Rapstar on any platform from participating Best Buy stores between Tuesday, October 12th and Tuesday, October 19th, will receive Grammy-winning, multi-platinum hip-hop icon Lil Wayne 's ninth album, I Am Not A Human Being , for free.

Available in stores now, Def Jam Rapstar is the ultimate emcee experience and the only music game focused exclusively on Hip Hop, you and your social networks. With more than 40 of the greatest Hip Hop songs available at release, including Lil Wayne's smash hit "A Milli", Def Jam Rapstar allows YOU to be the star by rhyming, using your console camera, and uploading your video to the fully integrated Def Jam Rapstar community at www.defjamrapstar.com. Def Jam Rapstar also features a Freestyle Mode that allows aspiring emcees the chance to deliver their own original rhymes over never before heard tracks by some of today's hottest producers.

In addition to this exclusive Best Buy promotion, Lil Wayne is also the featured artist in the Def Jam Rapstar out-of-home advertising campaign that can now be seen in all major markets.

"The opportunity to partner our new video game, Def Jam Rapstar with Lil Wayne's new album, 'I Am Not A Human Being' is a historic moment for gaming, music and hip hop," says Kevin Liles, President and CEO, Def Jam Enterprises. "When we approached Lil Wayne's management team, Gee Roberson of Hip Hop Since 1978 and Cortez Bryant of Bryant Management, to partner with us, we all knew this would be another opportunity to super-serve hip hop fans across the country. Special thanks to my good friends Bryan 'Birdman' Williams and Ronald 'Slim' Williams of Cash Money Records; Together, once again, we made history."

"Part of our work as managers is to develop new ways for the artist and brand worlds to intersect," says Gee Roberson of Hip Hop Since 1978.  " Lil Wayne himself is an avid gamer and Def Jam Rapstar is a new way for fans to interact with music, so it was a natural fit."

"It wouldn't be a true hip hop game without the presence of hip hop's most recognizable face," adds Bryan "Birdman" Williams, Co-CEO of Cash Money Records Group.

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