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HSW International, Founding Partner Of Sharecare, Announces Launch Of Sharecare.com

ATLANTA, Oct. 7, 2010 (GLOBE NEWSWIRE) -- HSW International, Inc. (Nasdaq:HSWI), a developer and operator of popular websites featuring high quality information in the U.S., Brazil and China, and a leading provider of next-generation web publishing platforms that support traditional web publishing combined with social media, today announced the launch of Sharecare.com, an innovative platform that provides a simple, easy way for consumers to get high quality answers to the questions of health, provided by trusted experts.

HSW International joined in founding Sharecare with Dr. Mehmet Oz, Harpo Productions, Discovery Communications (Nasdaq:DISCA) (Nasdaq:DISCB) (Nasdaq:DISCK), Sony Pictures Television and Jeff Arnold. HSWI provided the technology development services for Sharecare through its Web Platform Services division, helping create a Web 3.0 platform featuring interactive question & answer based content.

"We are pleased to be a founding partner in Sharecare and view the launch as a significant milestone in our business, which seeks to redefine the web experience by combining expert content and social media to enable the efficient and intuitive consumption of trusted content by information seekers across a spectrum of industry verticals – the first of which is health," said Greg Swayne, Chairman and Chief Executive Officer of HSW International.

For further details about Sharecare.com, please refer to the attached press release.

About HSW International

HSW International, Inc. (Nasdaq:HSWI) develops and operates Internet businesses focused on providing consumers with locally relevant, high quality information, and provides web platform services that support traditional web publishing combined with social media. The Company's leading brands BoWenWang (bowenwang.com.cn) and ComoTudoFunciona (hsw.com.br) provide readers in China and Brazil with thousands of articles about how the world around them works, serving as destinations for credible, easy-to-understand reference information. HSW International is the exclusive licensee in China and Brazil for the publication of translated content from HowStuffWorks.com, a subsidiary of Discovery Communications. HSW International is also a co-founder and developer of Sharecare, a highly searchable social Q&A healthcare platform organizing and answering the questions of health. The Company is headquartered in Atlanta.

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