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Photo Release -- Leading Brands, Inc. Announces Full Launch Of Its Pure(TM) Premium Functional Juice Line Across Canada And On The United States West Coast

VANCOUVER, British Columbia, Oct. 7, 2010 (GLOBE NEWSWIRE) -- Leading Brands, Inc. (Nasdaq:LBIX), North America's only fully integrated healthy branded beverage company, announces the full launch, in Canada and along the West Coast of the United States, of its Pure™ line of antioxidant-rich 100% juices, each combining a great tasting blend of superfruits and premium varietal wine grapes.

Pure
Leading Brands, Inc. Announces the full launch of its Pure Premium Functional Juice Line across Canada and on the U.S. west coast.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8125 PureBlue ®, PureBlack ® and PureRed ® pack a whopping 750, 740 and 660 mgs of polyphenols, respectively -- perhaps the most significant indicator of anti-oxidant activity – in each 300ml (10oz) bottle. PureWhite ® combines the restorative benefits of coconut water with sauvignon wine grapes and Lulo, an amazing South American superfruit, to offer both an exceptional taste and coconut water experience that appeals to mainstream beverage drinkers.

Designed by the Company's in-house research and development team and produced in the Company's own high speed bottling plant, the Pures™ are being distributed through mainstream grocery, health and natural food stores in Canada. During the past year the Company re-established its distribution network along the West Coast of the United States, supported by a large national health and natural foods distributor. Consequently, the Pures™ are now on the shelves of most major health and natural foods stores in Washington, Oregon and California, with broader retail expansion in the works.

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