DVD "value packs": Sorry, Wal-Mart (WMT - Get Report), Target (TGT - Get Report) and Best Buy (BBY - Get Report), but you're all notorious for packaging DVD and Blu-ray discs together for a low price and not offering them separately for a proportionate price. Wal-Mart, for example, is offering a Nicholas Cage three-pack featuring the money-troubled actor's work in Con-Air, The Rock and Gone in 60 Seconds for $20. Let's say that, as a consumer, you like one or even two of the three but either own or can't stand the third film. Can you buy the discs separately for less than $7 a pop? Absolutely not, but you can get Con-Air alone for $14.
What if you really liked the Jason Statham insomniac action flick Crank, but found Crank 2 somewhat lacking in substance? Could you forgo the $17.99 Blu-ray two-pack and just get the one film for a sweet $9? No, but you can totally pay that much for the Blu-ray of just the first installment ... or $22.99 for the super-sweet special edition.
We understand that without these stores pushing for bundling, there wouldn't be the evolution-proof DVD/Blu-ray/digital copy packs of movies such as Iron Man 2 or Toy Story 3, and that there's pressure to sell the mounds of crap that studios push on retailers each year. Cable stations have played their share of Caddyshack 2 just to show Caddyshack every so often, but no witting consumer will pay $12.29 for The League of Extraordinary Gentlemen when he or she knows its going for $10 in a $19.99 double pack with Entrapment.--Written by Jason Notte in Boston.
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