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TheStreet Open House

AT&T Kicks Off Microsoft's Win7 Party

Stocks in this article: MSFT AAPL GOOG T

Updated with corrected information about AT&T's participation in next Monday's Microsoft Windows Phone 7 launch.

NEW YORK, ( TheStreet) -- AT&T (T - Get Report) is not too jammed after all to make Microsoft's (MSFT - Get Report) Windows Phone 7 debut party, as originally expected.

According to a press invite, AT&T mobility chief Ralph De La Vega is scheduled to take stage in New York with Microsoft CEO Steve Ballmer at 9:30 ET Oct. 11 to kick off a full day surrounding Microsoft's Windows 7 show. AT&T is expected to unveil as many as three Windows 7 phones from HTC, Samsung and LG.

Later at the same event Deutsche Telekom's (DT) T-Mobile will be showing its own Windows 7 devices.

Having the two telco partners onboard for the launch of Microsoft's hotly-anticipated operating system helps solidify the software giant's bid to reenter the mobile market after a disappointing turn with Windows Mobile 7 and the failed Kin devices.

The big mobile push by Microsoft is aimed at stealing some of the spotlight -- and, of course, the business -- from rivals like Apple's (AAPL - Get Report)iPhone and Google's (GOOG)Android devices.

Given the importance of the mobile market and how far Microsoft has fallen out of the game, the Windows 7 debut will probably not spare any expenses as the company tries to make a big splash.

--Written by Scott Moritz in New York.



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