has launched a contest designed around the theme, "For a Better World Around You." The "Design for You" contest was created to build excitement and engagement with the furniture brand's existing and potential customers, as well as to increase interest from a broader demographic.
Entrants can enter to win at
The tiered contest harnesses the power of collective participation and the interactive sharing capabilities of social media. Prizes from
are unlocked when the threshold number of entrants has been reached. The more people who sign up and enter to win, the more prizes are unlocked. Entrants are encouraged to share the contest link with their friends via email or on Facebook and Twitter. Tiered prizes include the
-designed Leaf Light and the popular Embody chair. In addition, the person who refers the most sign-ups wins the Aeron chair.
The "Design for You" contest culminates in a giveaway of the Grand Prize – five custom Eames Rockers hand-painted by commissioned artists, including
. Entrants can learn more about the prizes and drawing schedule, view behind-the-scenes artist interviews, and track the number of sign-ups on the contest website. The Grand Prize winner will be announced at the end of November.
Commenting on the early public reaction to the program,
's director of retail operations, noted, "The initial response has been fantastic, with more than ten thousand participants in the first few days of the contest. It's a testament to both the passionate following for
designs and the appeal of the contributing artists' individual works. The good news for those who haven't yet entered is that there is no limit to the number of registered participants—there's still time to get in!"
About Herman Miller, Inc.
works for a better world around you—with inventive designs, technologies and related services that improve the human experience wherever people work, heal, learn, and live. Its curiosity, ingenuity, and design excellence create award-winning products and services, resulting in more than
in revenue in fiscal 2010. Innovative business practices and a commitment to social responsibility have also established
as a recognized global company. In 2010,
was again cited by
as the "Most Admired" in its industry and among the "100 Best Companies to Work For" in America, while
among its 2010 "Innovation All-Stars."
trades on the NASDAQ Global Select Market under the symbol MLHR.