This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

10 Top Holiday Toys 2010: Where to Find the Best Price

Stocks in this article: TGT WMT AMZN

(Toys article updated with new pricing and promotions.)

NEW YORK ( TheStreet) -- What are the top 10 toys of the year? What toy will be this year's Zhu Zhu Pets or Tickle Me Elmo? And where can you find them for the lowest price?

While it may be too early to tell, there is one theme emerging: the growing interest in collectible toys. Miniature figurines and trinkets, like Calico Critters, Squinkies and Sing-a-ma-jigs, have already been touted as this year's hottest toys.

Toys

The best part: all of these items can be purchased for under $30.

Price, of course, will be at the forefront of parent's minds when purchasing presents this holiday season, and the battle for who can offer these toys for the lowest price has already started between three giants.

Wal-Mart (WMT - Get Report) will once again offer some of the most competitive prices on this season's hottest toys. The company announced earlier in the month that must-have toys are already available in stores for $5 , $10 and $20. Tonka Light and Sound Truck, for example, is now $10 from $14.97, Monopoly is $10 from $12 and FurReal Gogo Walking Puppy is down to $49 from $54. The discount giant also identified the final list of "top toys," simultaneously with Amazon's (AMZN - Get Report) release of its 2010 Holiday Toy List. Wal-Mart is also launching its first-ever toy catalog and a dedicated section of its Web site for top toys.

Amazon has provided a dedicated toy section on its site over the past holiday seasons. But new this year, Amazon customers can receive free two-day shipping, or a $10 credit toward future purchases for Amazon Prime member, when they use a MasterCard to purchase $75 or more in eligible items from the Hot Toy list.

Target (TGT - Get Report) unveiled its toy promotion in October, saying it will slash prices on more than 1,000 toys, while Toys 'R' Us has joined in the price battle, lowering prices on some of its best sellers.

For the first half of the year, toy sales remained stable, according to the NPD Group, at about $7.8 billion. In 2009, toy sales fell less than 1% to $21.5 billion.

Toys 'R' Us CEO: Going Small Will Pay Off Big

Hasbro (HAS - Get Report) is expected to post flat sales, but Mattel (MAT - Get Report) could see sales rise nearly 9% for the year.

Here's a look at some of the hottest toys this holiday season, with accompanying narration from Toys 'R' Us CEO Jerry Storch.

Click the arrow below to hear Storch discuss what toys will be on wish lists this holiday season.

1 of 10

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,678.70 +6.10 0.03%
S&P 500 2,057.09 +5.27 0.26%
NASDAQ 4,771.7630 +13.8840 0.29%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs