DG FastChannel ( www.dgfastchannel.com) (NASDAQ: DGIT), the leading provider of digital media services to the advertising, entertainment and broadcast industries, today announced that it will offer an industry-first solution that will enable digital delivery of standard definition (SD) long-form direct response ads. The company will show a prototype of the new solution at booth # 1025 at the 2010 ERA D2C Convention in Las Vegas, September 22-23, 2010.
DG FastChannel’s new solution for long-form direct response ads streamlines and digitizes the delivery of a format that has traditionally been distributed only via time-consuming dub and ship tape methods. Like DG FastChannel’s short-form delivery solution, this new arrangement offers increased efficiency, security and accuracy through features including: comprehensive proof of delivery capabilities, integrated verification of finished content, automated customization and tagging capabilities, unique phone numbers for multiple regions or alternative offers, websites, voice talent and total client control to view and approve commercials prior to air.
The new long-form capability adds to DG FastChannel’s track record of innovation in the direct response industry. Recently, the company has partnered with direct response media management companies CoreMedia Systems, Inc. ( www.coremedia-systems.com) and Catalyst Computer Services, Inc. ( www.catalystsoftware.com) to offer efficient, automated order entry and trafficking processes that streamline advertising delivery to broadcast stations, eliminating manual faxing for both short- and long-form direct response ads.
“DG FastChannel has been successfully leading the way for file-based delivery for years in other divisions of the advertising industry,” said Neil Nguyen, president and COO, DG FastChannel. “Now we’re extending everything our customers know about us to the entire direct response industry, aiming to eliminate tape methods and ultimately save our customers money and stress, as well as introduce them to newer technologies for their businesses.”"Incorporating easy, seamless support for DG FastChannel's cutting-edge electronic delivery technology into Catalyst's software is a great benefit for our customers," said Richard Shaw, president, Catalyst Computer Services, Inc. "The leading agencies and marketers who rely on Catalyst to streamline their media operations will now be able to transmit media orders directly and electronically to DG FastChannel, a great time saver that keeps them ahead of the curve and makes them even more efficient and competitive."