This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

DG FastChannel Releases Industry-First Digital Delivery Solution For Long-Form Direct Response Advertising

DG FastChannel ( www.dgfastchannel.com) (NASDAQ: DGIT), the leading provider of digital media services to the advertising, entertainment and broadcast industries, today announced that it will offer an industry-first solution that will enable digital delivery of standard definition (SD) long-form direct response ads.  The company will show a prototype of the new solution at booth # 1025 at the 2010 ERA D2C Convention in Las Vegas, September 22-23, 2010.

DG FastChannel’s new solution for long-form direct response ads streamlines and digitizes the delivery of a format that has traditionally been distributed only via time-consuming dub and ship tape methods. Like DG FastChannel’s short-form delivery solution, this new arrangement offers increased efficiency, security and accuracy through features including: comprehensive proof of delivery capabilities, integrated verification of finished content, automated customization and tagging capabilities, unique phone numbers for multiple regions or alternative offers, websites, voice talent and total client control to view and approve commercials prior to air.

The new long-form capability adds to DG FastChannel’s track record of innovation in the direct response industry. Recently, the company has partnered with direct response media management companies CoreMedia Systems, Inc. ( www.coremedia-systems.com) and Catalyst Computer Services, Inc. ( www.catalystsoftware.com) to offer efficient, automated order entry and trafficking processes that streamline advertising delivery to broadcast stations, eliminating manual faxing for both short- and long-form direct response ads.

“DG FastChannel has been successfully leading the way for file-based delivery for years in other divisions of the advertising industry,” said Neil Nguyen, president and COO, DG FastChannel. “Now we’re extending everything our customers know about us to the entire direct response industry, aiming to eliminate tape methods and ultimately save our customers money and stress, as well as introduce them to newer technologies for their businesses.”

"Incorporating easy, seamless support for DG FastChannel's cutting-edge electronic delivery technology into Catalyst's software is a great benefit for our customers," said Richard Shaw, president, Catalyst Computer Services, Inc. "The leading agencies and marketers who rely on Catalyst to streamline their media operations will now be able to transmit media orders directly and electronically to DG FastChannel, a great time saver that keeps them ahead of the curve and makes them even more efficient and competitive."

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,448.01 +60.80 0.35%
S&P 500 2,030.10 +0.55 0.03%
NASDAQ 4,692.9460 +11.4490 0.24%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs