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Popular: How to Play It

NEW YORK ( TheStreet) -- Investors considering Popular, Inc. (BPOP - Get Report) should have a long-term view of the shares, as the company consolidates its acquisition of Westernbank and emerges as the banking leader when the Puerto Rico economy eventually recovers.

Popular was included in TheStreet's list of 10 banks with at least 50% upside potential based on consensus mean price targets among analysts polled by Thomson Reuters, but after a detailed analysis, only handful of the bank stocks featured, including Popular, Tennessee Commerce Bancorp (TNCC), Center Financial (CLFC) and Riverview Bancorp (RVSB - Get Report) had either already returned to profitability or took advantage of the banking crisis to gain an edge on the competition.

Popular did just that when it acquired the failed Westernbank Puerto Rico in April, picking up 46 branches and $9.4 billion in assets with the Federal Deposit Insurance Corp., agreeing to absorb 80% of losses on $8.8 billion.

The FDIC publishes deposit market share data each year, as of June 30. While June 2010 market share reports are not yet available, Popular's main subsidiary, Banco Popular de Puerto Rico has a 27% share of deposits on the island territory as of June 30, 2009. With the addition of Westernbank's deposits, the market share would have been roughly 44%.

The company raised $1.15 billion in common equity during the second quarter, and while a costly one-time $192 million dividend on convertible preferred shares fed a second-quarter net loss to common shareholders of $247.5, new investors are looking at a much stronger company.

Popular's investors do face a degree of "TARP overhang" since $935 million in preferred stock held by the Treasury for bailout funds received through the Troubled Assets Relief Program was converted to trust-preferred securities which continue have a dividend rate of 5% through 2013, after which the rate jumps to 9%. If profits aren't sufficient to generate the capital needed to redeem the trust-preferred shares, another capital raise is possible, but the shares are quite cheap, trading right at tangible book value 7 times the 2012 consensus earnings estimate of 39 cents a share, among analysts polled by Thomson Reuters.

The way to play Popular is to begin a position, look to build it on the dips in the hysterical environment for bank stocks, and hold it for a number of years, waiting for the bank to start rocking along with the Puerto Rico economy.

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-- Written by Philip van Doorn in Jupiter, Fla.



>To contact the writer of this article, click here: Philip van Doorn.

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