Kona Grill Incorporates Foursquare Into No Kid Hungry Campaign
SCOTTSDALE, Ariz., Sept. 20, 2010 (GLOBE NEWSWIRE) -- Kona Grill (Nasdaq:KONA) announced today that a Foursquare element will be added to the marketing and promotions for Share Our Strength's ( www.strength.org ) Great American Dine Out.
The Great American Dine Out will be held nationwide with hundreds of restaurants participating and collecting donations. Share Our Strength is a foundation raising funds to end childhood hunger in America.
When the Foursquare ( www.foursquare.com ) Mayors check in anytime during the Great American Dine Out, a $5 donation will be made to Share our Strength. Previously, mayors received a free appetizer or sushi roll upon check-in.Kona Grill is using other social networking and media to publicize the event; active on both Twitter and Facebook since early September. A Facebook "I Support No Kid Hungry" Badge is being spread virally, giving guests a chance to spread the word on the cause. In restaurant, $1 of every Berries & Cream Dessert will go to SOS; guests donating $1-$5 will receive a complimentary edamame, and donations over $5 will receive a pizza or flatbread on a subsequent visit. Employees are also encouraged to share news through their own social networks. Marc Buehler, President and CEO of Kona Grill, Inc. has written a blog post that was posted on Sunday, September 19 to kick off the 7-day event. Buehler has also offered a 10% personal match to the company's total donation. An excerpt from his entry follows. "We are extremely blessed to live in a country with so much wealth, opportunity and freedom, yet every day there are millions of kids that don't know where their next meal may be coming from. It is hard for me to describe the number of emotions this conjures up inside of me...but I am filled with hope. This is a great country with smart, resourceful and caring people. Together we have achieved and will continue to achieve great things."
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