NEW YORK (
(VZ - Get Report)
named Lowell McAdam president and future CEO Monday, a move that all but seals the deal with
(AAPL - Get Report)
McAdam, the head of Verizon Wireless, has been the front-runner for the no. 2 for more than a year, as
first reported here
. And given his wireless credentials, if anyone is going to thaw the frosty standoff between Apple and Verizon, it will be McAdam.
| Lowell McAdam, Verizon's New no. 2.
The Apple and Verizon impasse dates back to McAdam's predecessor, Denny Strigl, who originally rejected the iPhone outright over so-called control issues.
But in his three years leading the wireless unit, McAdam has probably done more than anyone to move the old line giant away from its fortress approach to the mobile market -- toward a more open system.
As customers may recall, Verizon kept a notoriously tight lock on devices and services that were approved for the network. The company crippled Wi-Fi in fear it would take away from its data business. It also operated its own VCast store as the sole download service for games, songs and videos.
Among his accomplishments, McAdam reversed Verizon's stance against Google's open network effort and formed a
partnership with Google
to develop the now popular Android phones.
So it seems likely that under McAdam, Verizon will let some of its old feuds die and possibly embrace the iPhone as one of the key devices that could help light up the company's new LTE 4G network.
--Written by Scott Moritz in New York.
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