This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

'Restore Sanity' Rally Pits Viacom, News Corp.

NEW YORK ( TheStreet) -- Glenn Beck made his opening statement in Martin Luther King Jr.'s shadow, but The Daily Show's Jon Stewart and The Colbert Report's Stephen Colbert have prepared their rebuttal.

In direct response to News Corp.'s (NEWS) Fox News and the "Restoring Honor" rally its pundit, Beck, led at the Lincoln Memorial on Aug. 28 -- the 47th anniversary of King's iconic "I Have a Dream" speech for civil rights -- Viacom's (VIA) Comedy Central and its comedic news duo scheduled a "Rally to Restore Sanity" for Oct. 30. Each faux-news anchor announced respective rallies on their shows last night after weeks of hinting and speculation.

Marketed as a giant "Moment of Zen" for Daily Show die-hards, the event inspired a manifesto on Comedy Central's website that characterizes it as "a rally for the people who've been too busy to go to rallies, who actually have lives and families and jobs (or are looking for jobs) -- not so much the Silent Majority as the Busy Majority." Without reference to Beck's crowd of between 80,000 and 650,000, Tea Party ralliers or vociferous town meeting attendees, the manifesto declares the rally as being "for the people who think shouting is annoying, counterproductive, and terrible for your throat; who feel that the loudest voices shouldn't be the only ones that get heard; and who believe that the only time it's appropriate to draw a Hitler mustache on someone is when that person is actually Hitler. Or Charlie Chaplin in certain roles."

The Daily Show With Jon Stewart Mon - Thurs 11p / 10c
Rally to Restore Sanity
www.thedailyshow.com
Daily Show Full Episodes Political Humor Tea Party

Staying in character as a conservative blowhard, Colbert has dubbed his portion of the festivities "The March to Keep Fear Alive." Colbert, whose entire Colbert Report career has been a thumb in the eye to Fox News inspired by Fox pundit Bill O'Reilly, counters with his patented truthiness that "America, the Greatest Country God ever gave Man, was built on three bedrock principles: Freedom. Liberty. And Fear -- that someone might take our Freedom and Liberty." Though Colbert usually leaves Beck impersonations to Stewart, he channels conservative firebrand Ann Coulter when he reminds would-be marchers that "Reason" is just one letter away from "Treason."

The Colbert Report Mon - Thurs 11:30pm / 10:30c
March to Keep Fear Alive
www.colbertnation.com
Colbert Report Full Episodes 2010 Election Fox News

While a great potential revenue generator for Washington, D.C., and a pop culture ATM for Viacom, the Stewart and Colbert rallies could struggle to beat Beck's numbers. For one, the bug-eyed, blackboard-beating Beck is a powerhouse: He draws nearly 3 million viewers to his 5 p.m. show each night and overcame boycotts by UPS (UPS), Wal-Mart (WMT), CVS (CVS), Best Buy (BBY), Procter & Gamble (PG), Verizon (VZ) and others last year that resulted from him calling President Barack Obama a racist. Stewart and Colbert draw roughly half his audience but, according to Nielsen, nearly double Beck's numbers among viewers ages 25 to 54. The crowd may not be as big as Beck's, but it could be a lot more boisterous -- and could linger much later.

--Written by Jason Notte in Boston.



>To contact the writer of this article, click here: Jason Notte.

>To follow the writer on Twitter, go to http://twitter.com/notteham.

>To submit a news tip, send an email to: tips@thestreet.com.

Jason Notte is a reporter for TheStreet.com. His writing has appeared in The New York Times, The Huffington Post, Esquire.com, Time Out New York, the Boston Herald, The Boston Phoenix, Metro newspaper and the Colorado Springs Independent.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,152.97 +21.00 0.12%
S&P 500 2,001.97 +2.99 0.15%
NASDAQ 4,559.4830 +6.7240 0.15%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs