This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Redrawing the Rules of Business Books

Stocks in this article: AMZN

BOSTON ( TheStreet) -- Superman may have a cool cape, X-ray vision and be faster than a speeding bullet. But can he motivate your sales force, improve your personal finances or spot the hot new investing trend?

It's no secret comic books are no longer just for kids and that adults are snatching up Mylar-bagged graphic novels for escapism and collectability. Until now, however, none have ventured into the realm of business books.

Business Comics

Book packager Writers of the Round Table is working with SmarterComics to repackage and re-imagine best-selling business books into comics.

"It is an opportunity to invite the Twitter Generation into these powerful messages," says Corey Michael Blake, Writers of the Round Table's founder and executive editor of the series.

Already, the company is promoting its wares, on a trial basis, on Amazon (AMZN). Among the selections are Think and Grow Rich by Napoleon Hill and Bob Byrne, an adaptation of Sun Tzu's The Art of War and Shut Up, Stop Whining & Get a Life: A Kick-Butt Approach to a Better Life by Larry Winget and Shane Clester.

To keep the attention of readers, Blake says that he and SmarterComics founder Franco Arda knew both content and visuals had to be compelling. Winget's No. 1 Wall Street Journal bestseller -- featuring brash and often profane advice on money, business and personal success -- fit perfectly, he says.

Earlier this year, SmarterComics, based in Silicon Valley, distributed the digital version of the book; Writers of the Round Table Press published the print version.

Beginning in January, the company plans to ramp up its efforts and put out an adaptation each month. The initial slate of authors includes Latino entrepreneur Robert Renteria ( Mi Barrio, based on From the Barrio to the Board Room), sales and marketing guru Tom Hopkins ( How to Master the Art of Selling), psychologist John Eliot ( Overachievement) and Wired magazine's editor-in-chief, Chris Anderson ( The Long Tail). The adaptations will be distributed to U.S. bookstores by National Book Network.

Each book will be 60-70 pages long, an estimated 30-40 minute read. Digital versions will be available for Apple's (AAPL) iPad, iPhone and iPod Touch as well as Amazon's Kindle (a challenge for the last device was creating readable word balloons for the device's e-Ink screen). Print volumes will retail for $12.95 and digital versions will sell for $9.95.

Blake credits Arda with the idea to recreate popular nonfiction as comics for a "generation of readers who want valuable information in quick, easy to understand bits." The concept evolved into the creation of prototypes that were used to intrigue a variety of authors, agents and publishers.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,399.67 +19.26 0.12%
S&P 500 1,904.01 +17.25 0.91%
NASDAQ 4,316.0740 +57.6360 1.35%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs