Vanguard launched nine ETFs on Sept. 9 targeting the style-box matrix based on S&P indexes with growth, value and blend versions of the large-cap S&P 500, the S&P Mid-Cap 400 and the S&P Small-Cap 600. All will compete with existing SPDRs and iShares products based on the same indexes.Some analysts may brush these off as "me too" products, but Vanguard knows how to play "me too" better than anyone. Most Vanguard products on the market fit this description, yet the company has quietly entrenched itself as the third-largest ETF provider, with more than $110 billion in assets.
Vanguard Launches Bid to Lead Broad Market
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