/PRNewswire/ -- Corona Extra, the long-standing number one imported beer brand in the U.S., is expanding the Corona mindset to surprising places this fall with a new ad campaign that goes beyond the beach.
"White beaches, gentle waves, a guy and a girl relaxing seaside — these have long been symbols of the escape mindset associated with Corona," said
, executive vice president of marketing, Crown Imports. "Our new 'Find Your Beach' ads encourage fans to find
beach, wherever it may be — expanding that Corona state of mind beyond the 'sun, sand and surf.'"
The debut TV spot, called "Moments," features a montage of scenes with people relaxing with their Corona Extras, but at fresh, unexpected places — from a mountain vista to a
cliff to a
New York City
rooftop. The spot closes on a couple on the iconic Corona beach, with the new tagline "Find Your Beach."
"What we want 'Find Your Beach' to do is literally show that the beach is where you make it," said
, executive vice president/chief creative officer, Cramer-Krasselt, Corona's agency of record. "We want to give literal, visual permission for people to take the Corona mindset with them. Even to the ski slopes or the big city. 'Find Your Beach' is a kind of how-to guide for the Corona way."
Also unique to "Moments" is the soundtrack — the ad features an acoustic song called "The Secret Sun" by Grammy-winning songwriter, singer, guitarist and producer
. Best known for his songwriting on
Come Away With Me
, Harris' lyrics perfectly reflect the Corona state of mind, unrestrained by time or pressures:
Meet me by the sea again/Past the point the shoreline bends/Where the sand is soft and warm/And hangs upon your golden arm/And time won't move at all.
This exclusive song will be available in limited quantity on Corona's Facebook page (
), as well as for purchase on iTunes.
"Moments" will begin airing nationally on
in the first week of NFL games on CBS, FOX and ESPN, and will additionally air on programming such as
Saturday Night Live, Late Night with Jimmy Fallon
The Daily Show with Jon Stewart.
Out-of-home executions will run in more than 25 markets, including
) to view/download Corona "Moments" TV Spot
About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer overall,
, Modelo Especial,
and Pacifico beer brands. For more information, visit
. Crown Imports is a 50-50 joint venture between
, S.A. de C.V. (MX: GMODELOC),
's leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international beverage alcohol producer, importer and marketer.
Rapidly growing Cramer-Krasselt is the second-largest independent marketing and communications agency in the U.S., with billings nearing
. An Advertising Age "Agency to Watch" three years running, C-K has grown by nearly 60 percent during the past five years. C-K is frequently recognized for its insight-driven creativity—spanning advertising, interactive, engagement strategies and public relations—that helps clients change the conversation within their category. Headquartered in
with offices in
, it represents major brands across virtually every industry, including: AirTran Airways,
, Bissell, BRP (including Ski-Doo and Sea-Doo brands), Burlington Coat Factory, CareFirst BlueCross BlueShield, Corona Extra, Crocs, Inc.,
, H. J. Heinz Co., Johnsonville Sausage, Levitra, Porsche Cars North America, Sealy, TransUnion's
and Zicam. For more information, visit Cramer-Krasselt at
SOURCE Crown Imports LLC