NEW YORK ( TheStreet) -- Internet domain registration company GoDaddy.com is reportedly putting itself up for auction.
The company could sell for more than $1 billion, according to a Wall Street Journal report, which cites people familiar with the matter as saying Qatalyst Partners, a boutique investment banking firm run by Frank Quattrone, has been hired to handle the auction process.
The report speculates that private equity could get into the bidding, noting that Vector Capital, a San Francisco-based buyout firm, completed its sale of Register.com to Web.com (WWWW - Get Report) for $135 million earlier this summer.
On its Web site, GoDaddy.com says it's "largest domain registrar in the world in terms of total names under management" with more than 43 million names. The parent entity is called The Go Daddy Group Inc., and in addition to the namesake flagship company, it also operates Wild West Domains, a reseller of domains, and a few other domain-related businesses.GoDaddy.com is headquartered in Scottsdale, Ariz., and was founded in 1997 by Bob Parsons, who started the company with funds made from the sale of a tax software company he founded to Intuit for $64 million in 1994. The company made a big splash with its Super Bowl ads, and counts race car driver Danica Patrick as a spokesperson. -- Written by Michael Baron in New York.
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