National Beverage Corp. Reports Growth Of Margin And Earnings

National Beverage Corp. (NASDAQ: FIZZ) today released financial results for its first quarter ended July 31, 2010.

For the first quarter:

Revenues − $165 million . . . up 1.4%

Earnings − $12.1 million . . . up 23%

EBITDA * − $21.5 million . . . up 19%

For the trailing twelve months:

EBITDA

Net Assets **		= 39.6 % . . . up 31%

“Yesterday’s benchmarks are for yesterday . . . Today and Tomorrow’s are developing. We at National Beverage have been utilizing a couple that are sure to become ‘Tomorrow’s’ standard. Further, we were born with them . . . in our ‘soul’! ” excitedly stated Nick A. Caporella, Chairman and Chief Executive Officer.

“While the typical revenue growth profile is constantly monitored, our MOP-V’m method has proven to be key to our results. Margin On Package-Volume matrix increases volume only if the selected volume achieves planned performance. Our shareholders have favored this method also,” continued Caporella.

“Shasta’s new media campaign in California produced great results but was somewhat hindered by unseasonably cooler weather . . . while the balance of the country sweltered in ‘stay-inside-air-conditioned’ places and consumed less!

“Our innovation and superior packaging of brands LaCroix and Rip It have driven growth while expanding our margins through this segment of our business. Everfresh juices and its line of single-serve beverages continue to expand through new and creative packaging along with a greater focus in regional convenience store outlets.

“Our ‘up and down the street’ performance, in all segments, has passionately been stimulated through ‘NEW’ – ‘NEW’ – ‘NEW’ – packaging, flavors and distribution motivation!” Caporella proclaimed.

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