/PRNewswire/ -- DataSphere Technologies, the leading provider of hyperlocal web technology and sales solutions for media companies, has raised a
series C round of funding led by OVP Venture Partners to expand further into the
US local advertising market. OVP joins existing investors Ignition Partners and Fisher Communications, Inc. (Nasdaq: FSCI). The additional funds will be used to scale DataSphere's business across all functions, accelerate the build-out of community websites and further enhance product offerings, providing additional value to advertisers, consumers and media partners.
DataSphere's network of over 750 neighborhood websites feature information about local news and events drawn both from community residents and the collective talents of hundreds of top tier professional reporters at its media partners, which include Gannett, Raycom Media, LocalTV LLC, Fisher Communications, Inc. (NASDAQ: FSCI) and Hubbard Broadcasting.
"DataSphere has established itself as the clear leader in providing solutions for media companies looking to become more relevant to their communities and tap into the hyperlocal advertising needs of neighborhood businesses," said
, Managing Director of OVP Venture Partners. "Their unique combination of both a technology platform and specialized small business sales team delivers a compelling turnkey solution for media companies looking to generate additional profits from their existing content assets."
"We've been very pleased with the progress DataSphere has made in executing against this tremendous market opportunity," said
, Partner at Ignition Partners. "The team has an excellent plan for the future that will make them a major player in the local advertising space."
Over the last 12 months, DataSphere has experienced dramatic growth, striking agreements with media companies to provide neighborhood level news to 40% of the US population, reaching over 12 million unique visitors across its advertising network in August, and adding over 150 new employees. A further 150 new hires are expected by the end of the year.