This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Jones New York Launches Innovative In-Store Experience At Macy's Herald Square

NEW YORK, Sept. 8 /PRNewswire/ -- Jones New York, a division of Jones Apparel Group (NYSE: JNY), today announced the opening of an innovative in-store experience at Macy's Herald Square in New York City. The Jones New York section of Macy's will feature a smart store design and offer smart-phone content created to enrich the shopping experience for Jones customers. This marriage of technology and store design is a first for the Jones New York shop on 3 at Macy's Herald Square.

(Photo:   http://photos.prnewswire.com/prnh/20100908/NY61155-a )

(Photo:   http://www.newscom.com/cgi-bin/prnh/20100908/NY61155-a )

(Photo:   http://photos.prnewswire.com/prnh/20100908/NY61155-b )

(Photo:   http://www.newscom.com/cgi-bin/prnh/20100908/NY61155-b )

Jones New York created this space to reflect the company's "Empowering Your Confidence" campaign, which is a broad national initiative celebrating the brand's over 35 years of empowering women's lives and successes through style. The Jones New York shop features an intuitive store design that guides shoppers to put together a working wardrobe.

Susan Metzger, Chief Executive Officer of Women's Wholesale Sportswear said, "Our new shop is visual, powerful and completely aligns with our empowerment platform. The shop is a gateway to an enhanced shopping experience from suiting to separates to our Easy Care wardrobe solution pieces. Being able to deliver video content directly at point-of-sale is an exciting new feature we feel will resonate with our customers."

Senior Vice President and General Manager of Macy's Herald Square, Patti Lee, said "Macy's Herald Square is a destination for shoppers who are looking for exclusive and national brands, terrific values and a true New York shopping experience." She added, "The new Jones New York shop creates an unique retail environment that not only showcases the assortment of one of our core classic sportswear brands but also brings modern mobile technology to enhance the shopping experience right on the selling floor."

Jones New York is one of the first retailers on the better sportswear floor to incorporate Microsoft tag technology into the retail experience. Microsoft tags within the Jones New York shop deliver 25 unique videos; shoppers can download content to their phones as they shop, including a message from Jones New York's' "Empowering Your Confidence" Campaign Ambassador Dee Dee Myers; video quotes of inspirational women from the Jones New York Little Black Book of Career Advice; and style tips from the Jones New York Style Guy, Lloyd Boston.

Consumers will also have an opportunity to view the making of the "Jones New York Empowering Your Confidence" campaign shot by Annie Leibovitz in Grand Central Station through an exclusive behind the scenes documentary.

Jones New York will be hosting a shopping event on Wednesday, September 8 th from 12:00-3:00pm at Macy's Herald Square. Guests will enjoy live music and refreshments while viewing the newest collections on live models and experiencing the interactive shopping experience.

In celebration of the Empowerment campaign, Jones New York will release a limited edition "Empowerment Scarf" in two color options, which feature the words "Empower" and "Confidence." These scarves will be on sale exclusively at Macy's Herald Square.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
JNY $14.99 0.20%
AAPL $122.77 0.00%
FB $94.20 -2.80%
GOOG $627.26 0.00%
TSLA $253.39 -4.50%

Markets

Chart of I:DJI
DOW 17,568.53 -127.94 -0.73%
S&P 500 2,079.65 -12.01 -0.58%
NASDAQ 5,088.63 -48.8540 -0.96%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs