Press Releases
Cybex Named The Preferred Fitness Equipment Supplier To Troon Golf
Cybex International, Inc. (NASDAQ: CYBI), a leading manufacturer of premium exercise equipment, announced today that it has been named the preferred fitness equipment supplier to Troon Golf, which operates more than 200 high-end private, resort and daily fee golf properties across 26 countries.
As part of this new relationship, Troon has recommended CYBEX to its facility managers, who will give full consideration to the Company’s diverse range of fitness solutions, including the CYBEX Golf Fitness platform. “CYBEX really understands the needs of our properties, excels at delivering an exceptional value with its fitness program, and provides the service quality our members and guests associate with the Troon Golf experience,” says John Easterbrook, Executive Vice President of Operations, Troon Golf. “Because they’re extremely flexible and willing to work within the confines of what a club can dedicate to fitness, CYBEX truly has a solution for every situation.” CYBEX Golf Fitness is designed to drive year-round revenue for golf properties by enhancing member retention and attracting new members. It is based precisely on the equipment and exercises trusted by the world’s best golfers, nearly all of whom work out on CYBEX equipment. CYBEX, a silver corporate partner with Club Managers Association of American (CMAA), is the only brand used in the mobile fitness trailers which travel weekly with the PGA and Champions Tours. “Engaging the worldwide leader in luxury golf property management creates an additional strategic alliance for growth in this highly desirable market,” says Stephen Alvezi, Director of Sales, CYBEX Golf. “It also dovetails with several existing initiatives, including our partnership with Greg Norman, who serves as the official CYBEX Golf Fitness ambassador. CYBEX recently introduced a unique stay-and-play promotion through which country clubs, resorts and other facilities that purchase the CYBEX Golf Fitness “Sweet Spot” prior to October 31 will enjoy an exclusive once-in-a-lifetime experience hosted by Greg Norman. Additional details and full terms and conditions are available at www.cybexgolf.com. About Troon Golf Headquartered in Scottsdale, Ariz., Troon Golf is the world’s largest golf management company, overseeing operations at properties located in 31 states and 26 countries. Additionally, 39 Troon Golf facilities enjoy a Top 100 ranking by national or international publications. Troon Golf properties include Oneida Golf and Country Club, Green Bay, Wis.; Troon North Golf Club, Scottsdale, Ariz.; The Golf Club at Equinox, Manchester Village, Vt.; Classic Club, Palm Desert, Calif.; One&Only Ocean Club, Paradise Island, Bahamas; and The Grove, London, England.TheStreet Premium Services
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