Consumer Goods

Bullish on Bed Bugs: 8 Stocks Poised to Profit From the Bed Bug Invasion

Stock quotes in this article:ROL, MON, BAYRY, DD, ZZ, ECL, PG, CLX 


Brand and communications research company Hall & Partners said its WebWord tool -- which the company uses to monitor online "buzz" for clients and brands it's tracking -- shows that "fail" and "resistant" are among the words most strongly associated with searches on "bed bugs and cure." However, no brand is being singled out as a failure. Likewise, no search results were showing up for "cure."

Hall & Partners believes these results indicate an important opportunity for many consumer goods companies. "While people are talking a lot about bed bugs lately, no one seems to know what to do with them," Hall & Partners director Brigette Lytle said. "If a brand started talking about how they are a cure for bed bugs they can have a stronghold in the market before anyone else gets out there with it."

Hall & Partners' search also included the words, "exterminate, cures, fix and treatment." The following pages display the company's charts illustrating the peak in bed bug chatter over the last few weeks.

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