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EFuture Schedules 2010 Second Quarter Release On Wednesday, September 15, 2010

BEIJING, Sept. 1, 2010 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) ("eFuture" or the "Company"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it will release its financial results for the quarter ended June 30, 2010 after the U.S. market closes on Wednesday, September 15, 2010.

The earnings press release will be available on the investor relations page of the eFuture website at http://www.e-future.com.cn/eng/newslist.asp?lm=36&lmname=LM2 .

Following the earnings announcement, eFuture senior management will host a conference call on Thursday, September 16, 2010 at 5:00 am (U.S. Pacific) / 8:00 am (U.S. Eastern) / 8:00 pm (Beijing) to discuss the Company's 2010 second quarter financial results and recent business activity. The conference call may be accessed by dialing:

United States Toll Free  +1 866 519 4004
United States Toll   +1 718 354 1231
United Kingdom Toll Free  0808 234 6646
Hong Kong Toll Free  800 930 346 
China Toll Local Dial-in  800 819 0121 
China Toll (Mobile Callers)  400 620 8038 
International Dial-in  +65 6723 9381
Passcode 97606884 or eFuture

Please dial in 10 minutes before the call is scheduled to begin.

A replay of the conference call may be accessed by phone at the following numbers until Thursday, September 23, 2010:

United States Toll Free   +1 866 214 5335
United States Toll    +1 718 354 1232
United Kingdom Toll Free    0800 731 7846
Hong Kong Toll Free      800 901 596
China North Toll Free  10800 714 0386
China South Toll Free    10800 140 0386
International Dial-in  +61 2 8235 5000
Passcode  97606884

Additionally, a live and archived webcast of the conference call will be available on the investor relations section of eFuture's website at http://www.e-future.com.cn/ENG/newshow.asp?id=513 .

About eFuture Information Technology Inc.

eFuture Information Technology Inc. (Nasdaq:EFUT) is a leading provider of software and services in China's rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front-end supply chain (from factory to consumer) market, especially in the retail and fast moving consumer goods industries. eFuture is one of IBM's premier business partners in Asia Pacific and is a strategic partner with Oracle, Microsoft and JDA. For more information about eFuture, please visit http://www.e-future.com.cn .

CONTACT:  eFuture Information Technology Inc.
          Troe Wen, Company Secretary
          +86 (10) 5293 7699
          ir@e-future.com.cn

          Taylor Rafferty
          Investor Relations (Hong Kong)
          Ruby Yim
            +852 3196 3712
            efuture@taylor-rafferty.com
          Investor Relations (U.S.)
          Mahmoud Siddig
            +1 (212) 889 4350
            efuture@taylor-rafferty.com

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